MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Mainstream TV Networks vs Streaming Platforms: The Shift of Competition and the Next Generation of New Content, within the Context of Global Content Consumption and Ongoing Competition

Linear broadcasts have long here been recognized as traditional television formats, relying on fixed air times via satellite. In contrast, OTT platforms operate on subscription models, with Netflix, Disney+, and niche players serving as dominant forces. As digital engagement shift, rivalry between conventional TV networks and online content provide

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